A Beginners Guide to SEO Walk Through

08.02.2010 | Author: Lester Fred | Posted in Internet

If you want a see your online business or website thrive, then SEO is the only answer. Most smart businessmen have already understood this fact well and implemented it. If you’ve been held back due to a lack of awareness about the importance of SEO and how it works, then here all the answers to your unasked questions.

To put it simply, SEO defines the ways in which you can make sure your website ranks high up on the search engine pages pulled up by Google, MSN, Yahoo and ASK. This inclusion is free of cost so long as you stick to the prescribed SE rules and guidelines. Search engines then rank all the websites included based on the number of links each has from various other websites. Each link connecting a user to the given website is counted by search engines as a vote for that website or page. It’s easier to have other websites provide links to yours if your website content is original, informative, relevant and unique.

Once you’ve made sure of that, it only remains for you to seek and reach out to a website with online authority and get them to check out your website. If they find your website content to be of good quality, they might provide links to your home page which helps in improving your search engine rankings. Keep in mind though that links with “nofollow” attributes aren’t recognized as links by search engines which can result in them ignoring them and making no changes to your rankings.

Every time a quality link is provided to your website, Google follows it to your website and indexes the page it leads to. Later, you can be sure it will return to check out or spider all the internal pages that you’ve provided links to on the main page. Several people believe in the “sandbox theory” - that Google only allows time-tested websites to reach the best ranks. However, I believe that doesn’t always hold true as Google primarily bases its ranking system on the quality of the links that provide access to your homepage.

Another complimentary method of improving your search engine rankings is to include keywords in both your content as well as the links that lead to your page. The Google attention or juice you receive from this process is a vital tool and should made use of wisely to benefit all the other important pages of your website as well by linking them to your webpage. Keep stand alone pages aside for all the external links you want to provide on your website and reserve the linked pages for more links to important pages. It’s always advisable to ensure you have several incoming links from quality websites but the numbers aren’t always what matter with Google at times, improving a website’s ranking based on just one quality incoming link.

The smart way to do this is to locate pages that themselves are linked and see if they can provide links to yours. Once you’ve accomplished this link to your home page, make it work for you by linking your home page to all the other pages you consider important on your website, making use of keywords as much as possible. However, limit your keyword rich links to lengths that are acceptable to Google. Making use of a robot called Spider, Google will first visit your home page following the incoming link and then proceed to check out all the links available on your home page, thus indexing all the pages it visits.

During its visit Google will go through your content to ascertain that it’s unique and informative. In the event that it finds your web content to be duplicate, it can ignore your website, a process that can also occur when it finds too many irrelevant links making their way out of your website. Avoid keyword glut however, also make sure that you don’t receive too many links too quickly as this can arouse Google’s suspicions and can even lead to the devaluing of your home page, your entire website, all or specific links on your website or individual pages. Based on this research, Google pushes up all the pages that have a good amount of Google Juice while lowering the rankings of those that don’t.

Therefore, it’s of prime importance that you make use of Google attention by directing it to the right pages with the help of text that’s rich in keywords. By doing this you ensure that your website appears high up on the serps (search engine results pages) every time a user types in a keyword in a search engine.

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