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Online Video is all the rage with over 31 billion views in November 2009. So why aren’t you using it to help market your company and products? You don’t know how? Well we can help you get started with these quick tips but if you really want to learn more head to a place like ReelSEO they have a huge assortment of articles and are experts in the industry.

First and foremost you need to be clear on what the message is that you want to get across. Do you simply want to raise brand awareness? Then you might benefit from a viral video with some interesting or comedic content that will spread across the internet on its own. Perhaps you’re trying to get people to buy your product a situation where you might want to do a totally informational video or perhaps a hand-on review of the product to let people see how it works, what it does or why they should get it.

Once you’ve got that established you have to use some common rules of advertising and marketing. With video you have a potentially interactive medium that you can use to help people get to the final stage. So be sure to include a ‘call to action.’ If you’re selling a product you want to include some sort of discount or perhaps a special deal just for people who watch the whole video. If they’ve already found the video then you know they’re in the market for your products.

Speaking of finding the video, another tip is to make sure you optimize your video for search engines. That means including the best possible metadata like title, description and keywords. On top of that you can also include text-based subtitles and closed captions. This not only gives more text for the search engines to find but it also includes information for those who can’t hear or don’t have sound capabilities on their PC (common in some work environments).

Viral videos are called so because they spread themselves meaning you don’t have to do all the work. You do have to give viewers ways to share those videos so they can go viral. Linking the video to YouTube, Twitter and Facebook is essential. Myspace is another outlet. By giving tools to the viewers you are enabling them to help you by spreading the word on their own. In the end it’s what’s needed to get the word out in a big way.

While these are only a few basics for getting started in online video marketing you can certainly find hundreds more. If you want to do it yourself you will need heaps of information which can be found online. If you are going to pay someone to create and manage the campaign for you, your best preparation is still to amass information so you know what you’re getting and how it’s working.

Many companies will want to hire a company that provides professional youtube video marketing services. If your business needs the best video marketing services including video production, optimization, distribution, and advertising, consider ReelSEO.com’s services for marketing web videos.