The Internet has gone through a complete overhaul within the last few years, Web 2.0 can be seen at work from Youtube to Myspace. Originally the Internet was a one way medium; this has all changed with the emergence of Web 2.0 however. When Web 2.0 was created, web communication became a whole new arena with features that made the give and take of communication easier and more effective. You can literally follow somebody through their entire day, or keep everybody you know updated on your own with things like Facebook. This definitely made a difference to how people conducted online business. Internet marketing got more robust and interactive. Internet marketers quickly incorporated the new abilities of Web 2.0 into their business plan. We now have ‘marketing 2.0′, methods of creating traffic and interest in brands have evolved. The following article will investigate what Web 2.0 can do for your buisness.